Optimizing Your Google-Business-Profile in 5 Steps

Intro

Optimizing your Google Business Profile (GBP) is essential for attracting more customers. Here’s why and how to do it effectively.

Why Optimize Your GBP?

Better Rankings = More Customers

• Higher Local Search Rankings: Optimizing your GBP usually results in improved rankings on local searches.
• Increased Engagement: As your rankings rise, so will the number of phone calls and foot traffic to your business.

How to Optimize Your GBP

#1 Get More Reviews!

• Boost Your Ranking: Increasing your 5-star reviews is the most effective way to improve your position.
• Consistency Over Quantity: Google rewards regularity. Even if your competitor has more reviews, you can outrank them by consistently increasing your review frequency.

Pro Tip: Drumroll empowers your employees to quickly & easily generate reviews on your behalf. On average, businesses on Drumroll see a 5x increase in review frequency in their first month! You can request more info on Drumroll here.

#2 Check Your Name & Categories

• Accurate Business Name: Ensure your business name matches what customers know you as.
• Primary Category: Double-check your primary category; Google offers over 400 options. Research your competitors to find the right fit.
• Add Secondary Categories: Include 2-10 relevant secondary categories to help Google show your business to the right audience.

#3 Review Your Products & Services

• Complete Listings: List all services you offer, even if they’re not high earners. A comprehensive list helps Google direct more customers to you.
• Service Descriptions: Add detailed descriptions for each service.

Pro Tip: Use Paige to automate adding products, services, and descriptions.

#4 Double Check Your Hours

• Accurate Hours: Ensure your hours are correct for each day of the week.
• Holiday Hours: Add special hours for holidays in advance.

#5 Add Q&A

• Address Customer Questions: Anticipate questions potential customers might have. Answering these directly on Google can encourage them to choose you over competitors.
• Suggested Questions: Include FAQs like (1) How much do your services cost? (2) What areas do you serve? (3) Do you handle specific cases?

Pro Tips to Boost Your GBP

• Use Drumroll: Increase your 5-star review frequency effortlessly. Request more information here.
• Use Paige: Optimize your GBP with AI in less than 10 minutes. Discover Paige here.
• Get a Free SEO Audit: Contact Local Growth Pros for a comprehensive SEO audit to identify areas for improvement without spending on ads. Request your free audit here!

Conclusion

Optimizing your Google Business Profile is a straightforward way to improve your online presence, increase customer engagement, and ultimately boost your bottom line. Start implementing these tips today and watch your business grow!