Case Study: How Casa Salza Boosted Reviews from 763 to 826 in Just 6 Weeks

Client Overview

Casa Salza is Spanish Fork’s longest-standing and most beloved Mexican restaurant. They provide excellent customer service and have the most imcredible salsa around. Known for its authentic flavors and welcoming atmosphere, Casa Salza already had a loyal customer base—but like most local businesses, they wanted to increase their visibility online through more Google reviews.

The Challenge

When Drumroll began working with Casa Salza, they had 763 reviews getting on average 2-4 a month. Their goal was to consistently grow that number while improving their Google Business Profile visibility. The challenge was finding the most effective way to encourage happy customers to leave reviews.

The Approach

We tested three methods over a six-week period:

1. QR Codes Alone
   • QR codes were placed around the restaurant to encourage customers to leave reviews.
   • After two weeks, this approach generated only 5 new reviews.
   • Insight: QR codes alone aren’t enough—most customers won’t take the extra step.
2. QR Codes + NFC Cards with Incentive Messaging
   • We introduced NFC cards and added messaging that employees were compensated for reviews they helped generate.
   • This led to 15 reviews in the next two weeks.
   • Insight: Tying reviews to employee recognition boosted customer participation.
3. Employee Empowerment: Asking for Reviews
   • Employees were given easy-to-use tools and trained to directly ask customers for reviews.
   • This simple shift generated 35 reviews in two weeks.
   • Insight: Empowering staff to confidently ask for reviews produced the biggest results.

The Results

• Starting Point: 763 reviews
• After 6 Weeks: 826 reviews
• 63 new reviews in under two months

Key Takeaways

• QR Codes alone aren’t enough – customers rarely go out of their way.
• Incentives help – letting customers know employees benefit motivates participation.
• Team empowerment is the game-changer – when employees ask directly, reviews skyrocket.

At Drumroll, we help small businesses like Casa Salza unlock the power of Google reviews by giving their teams the tools, motivation, and confidence they need to succeed.

‍